Pick a distributor for the support behind the products: pre-sales design help, project registration and pricing support, demo access, training, dependable stock and responsive after-sales service. This guide is from UBM (Universal Business Machines), a Mumbai-based pro AV distributor since 1997.
For AV dealers and system integrators, the right distributor is a growth partner. The wrong one is just a price list. Here is what to look for.
1. A complementary brand portfolio
Can you build a complete system, displays, projection, audio, signal management and connectivity, from one partner? Fewer vendors means simpler logistics and one accountable point of contact.
2. Pre-sales design support
Value-added distributors help you design systems, prepare BOQs and choose the right model for the room. That support wins tenders and avoids costly mistakes on site.
3. Project support
Look for help with project pricing, specifications for consultants, and demos for your end customers.
4. Training
Product and system training keeps your team current and confident to sell and install new technology.
5. Stock, logistics and commercial terms
Reliable availability, clear lead times and fair commercial terms protect your margins and your reputation.
6. After-sales service
When something fails, how quickly can your distributor help with replacements, warranty coordination and technical troubleshooting?
A distributor's real value shows up after the order: on site, under deadline, when something needs solving.
Why dealers work with UBM
Since 1997, UBM has supported dealers and integrators with Epson, Bose Professional, ATEN, Liberty AV Solutions, ViewSonic, BenQ and TOA, plus design, consultation, installation, maintenance, service and training. Become a UBM partner.
Pro AV system designers and product specialists at Universal Business Machines, Mumbai, advising Indian schools, offices and venues since 1997. Reviewed for technical accuracy before publishing. Published 2026-09-02, last reviewed 2026-10-21. How we write and review guides.
FAQs
What is a value-added distributor?
A distributor that adds design, project, training and after-sales support on top of product supply.
Does UBM work with new dealers?
Yes. UBM welcomes AV dealers and system integrators; apply through the Dealer Partners page.